Branding
HALE NUI — Branding & Visual Design
Brand identity for a Hawaii-based nonprofit serving people with intellectual and developmental disabilities — logo system, color palette, and full stationery suite.
Year :
2021
Industry :
HealthCare
Client :
HALE NUI
Project Duration :
4 weeks
Overview :
Hale Nui is a Hawaii-based nonprofit providing home and community services for people with intellectual and developmental disabilities. The identity needed to feel warm, approachable, and human — communicating care without feeling clinical.
Scope of the work :
Full brand identity — custom logo combining a figurative icon (caregiver + wheelchair user in motion) with a handcrafted wordmark, full color system (teal family, 4 shades), typography (Roboto), app icons, stationery suite (business cards, letterhead, envelope, notebook), and branded merchandise including cap, face mask, and tablet mockup.
Results :
A teal-forward identity built around human connection and movement — the icon carries the brand's mission visually without needing words, and the full stationery system gave the organization a professional, cohesive presence across every client-facing touchpoint.
More Projects
Branding
HALE NUI — Branding & Visual Design
Brand identity for a Hawaii-based nonprofit serving people with intellectual and developmental disabilities — logo system, color palette, and full stationery suite.
Year :
2021
Industry :
HealthCare
Client :
HALE NUI
Project Duration :
4 weeks
Overview :
Hale Nui is a Hawaii-based nonprofit providing home and community services for people with intellectual and developmental disabilities. The identity needed to feel warm, approachable, and human — communicating care without feeling clinical.
Scope of the work :
Full brand identity — custom logo combining a figurative icon (caregiver + wheelchair user in motion) with a handcrafted wordmark, full color system (teal family, 4 shades), typography (Roboto), app icons, stationery suite (business cards, letterhead, envelope, notebook), and branded merchandise including cap, face mask, and tablet mockup.
Results :
A teal-forward identity built around human connection and movement — the icon carries the brand's mission visually without needing words, and the full stationery system gave the organization a professional, cohesive presence across every client-facing touchpoint.
More Projects
Branding
HALE NUI — Branding & Visual Design
Brand identity for a Hawaii-based nonprofit serving people with intellectual and developmental disabilities — logo system, color palette, and full stationery suite.
Year :
2021
Industry :
HealthCare
Client :
HALE NUI
Project Duration :
4 weeks
Overview :
Hale Nui is a Hawaii-based nonprofit providing home and community services for people with intellectual and developmental disabilities. The identity needed to feel warm, approachable, and human — communicating care without feeling clinical.
Scope of the work :
Full brand identity — custom logo combining a figurative icon (caregiver + wheelchair user in motion) with a handcrafted wordmark, full color system (teal family, 4 shades), typography (Roboto), app icons, stationery suite (business cards, letterhead, envelope, notebook), and branded merchandise including cap, face mask, and tablet mockup.
Results :
A teal-forward identity built around human connection and movement — the icon carries the brand's mission visually without needing words, and the full stationery system gave the organization a professional, cohesive presence across every client-facing touchpoint.