Branding
Litidea Productions — Branding & Visual Design
Brand identity for an Algerian design & web development agency — concept-driven wordmark, bilingual logo system, color palette, and stationery.
Year :
2023
Industry :
IT
Client :
Litidea productions
Project Duration :
3 weeks
Overview :
Litidea is a graphic design and web development agency co-founded by a group of students in Algeria. The brief was to build an identity from scratch — one that felt modern, tech-forward, and clever, with a name that needed to carry meaning: "Lit" + "idea."
Scope of work :
Full brand identity — concept-driven wordmark fusing the Latin logotype with a minimal Arabic lamp icon (the "i" dots double as the lamp's bulb), responsive logo system across all sizes (icon, wordmark, app icons), color palette (electric blue + eerie black), typography (Campton primary + Roboto secondary), full stationery suite, and branded merchandise.
Results :
A bilingual-native identity that works in both Latin and Arabic contexts — the lamp concept is embedded directly in the letterforms rather than added as decoration, making the logo feel genuinely considered. The electric blue palette gives the agency a bold, digital-first presence that reads as ambitious and credible for a young studio.
More Projects
Branding
Litidea Productions — Branding & Visual Design
Brand identity for an Algerian design & web development agency — concept-driven wordmark, bilingual logo system, color palette, and stationery.
Year :
2023
Industry :
IT
Client :
Litidea productions
Project Duration :
3 weeks
Overview :
Litidea is a graphic design and web development agency co-founded by a group of students in Algeria. The brief was to build an identity from scratch — one that felt modern, tech-forward, and clever, with a name that needed to carry meaning: "Lit" + "idea."
Scope of work :
Full brand identity — concept-driven wordmark fusing the Latin logotype with a minimal Arabic lamp icon (the "i" dots double as the lamp's bulb), responsive logo system across all sizes (icon, wordmark, app icons), color palette (electric blue + eerie black), typography (Campton primary + Roboto secondary), full stationery suite, and branded merchandise.
Results :
A bilingual-native identity that works in both Latin and Arabic contexts — the lamp concept is embedded directly in the letterforms rather than added as decoration, making the logo feel genuinely considered. The electric blue palette gives the agency a bold, digital-first presence that reads as ambitious and credible for a young studio.
More Projects
Branding
Litidea Productions — Branding & Visual Design
Brand identity for an Algerian design & web development agency — concept-driven wordmark, bilingual logo system, color palette, and stationery.
Year :
2023
Industry :
IT
Client :
Litidea productions
Project Duration :
3 weeks
Overview :
Litidea is a graphic design and web development agency co-founded by a group of students in Algeria. The brief was to build an identity from scratch — one that felt modern, tech-forward, and clever, with a name that needed to carry meaning: "Lit" + "idea."
Scope of work :
Full brand identity — concept-driven wordmark fusing the Latin logotype with a minimal Arabic lamp icon (the "i" dots double as the lamp's bulb), responsive logo system across all sizes (icon, wordmark, app icons), color palette (electric blue + eerie black), typography (Campton primary + Roboto secondary), full stationery suite, and branded merchandise.
Results :
A bilingual-native identity that works in both Latin and Arabic contexts — the lamp concept is embedded directly in the letterforms rather than added as decoration, making the logo feel genuinely considered. The electric blue palette gives the agency a bold, digital-first presence that reads as ambitious and credible for a young studio.